Award-winning British beef for a beautifully tender roast.

Our 1-Star Great Taste Award-winning Sirloin Roast is a timeless favourite, offering the perfect combination of rich beef flavour, natural tenderness and delicious succulence.

Hand-prepared from premium British beef and matured for 21 days, this exceptional roasting joint is carefully butchered to showcase its outstanding quality. The tender sirloin is complemented by a natural covering of fat, which helps keep the meat wonderfully juicy as it roasts while developing a delicious golden finish.

With its beautifully lean texture and rich, full-bodied flavour, this award-winning 1kg joint is ideal for a traditional Sunday lunch, a relaxed family gathering or a special meal at home.

Roast to your liking, allow to rest before carving and serve with crispy roast potatoes, Yorkshire puddings, seasonal vegetables and rich beef gravy for a truly satisfying meal.

Product Highlights

1-Star Great Taste Award winner

Premium British beef

Matured for 21 days

Expertly hand-prepared sirloin roasting joint

Beautifully tender with a rich, full-bodied flavour

Natural layer of fat for added succulence

1kg joint, perfect for smaller gatherings

Please note: This product is supplied frozen to preserve its quality and freshness.

Preparation

Defrost thoroughly before cooking. Remove all packaging and allow the joint to stand at room temperature for approximately 30 minutes. Preheat the oven to 220°C / 200°C fan / Gas 7.

Cooking

Season the beef and place fat-side up in a roasting tin. Roast for 20 minutes, then reduce the oven temperature to 160°C / 140°C fan / Gas 3.

As a guide, allow approximately 20 minutes per 500g for medium-rare, plus 20 minutes. Cooking times will vary depending on your oven and the thickness of the joint. Use a meat thermometer to check doneness.

Resting

Remove from the oven, loosely cover with foil and rest for 15–20 minutes before carving. Slice thinly against the grain and serve.