At Donald Russell, we don’t just cut and sell meat, we own the whole process. We control the buying, aging, cutting, packaging and selling, in order to allow us to bring you the best quality meat from our butchery to your dinner table.
Our uncompromising commitment to quality means that only around 50% of the beef available to buy is of a high enough standard for us to even consider it. Even if it's within that 50%, our expert Butchers will reject anything they feel isn't perfect. This quality control happens all the way through the process. Anything that's not good enough for the finest Chefs isn't good enough for our customers.
You might think fresher is better, but when it comes to meat, the aging process is crucial. It transforms the good cuts into great ones. Aging refers to the time that the meat is stored under controlled conditions to improve its tenderness, texture, and flavour.
Anyone who has tasted a properly aged steak can attest to the remarkable difference. Aging allows for the development of complex flavours and unique aromas that you simply won’t find in fresh meat.